This on-line workbook has been produced by Georgia Organics to help farmers identify the direct marketing strategies that will best fit their farm. Direct marketing agricultural products can increase the income of small and medium-sized farms, but deciding on the best markets for a particular farm can be complicated. This document seeks to simplify the decision-making process by providing information on four types of direct markets, as well as the barriers to entering those markets, and a way for a farmer to evaluate his/her ability to jump barriers.

This workbook will be useful for beginning farmers, for those who have been farming for a few years and for those who are not familiar with some of the new concepts in direct marketing. It is not a comprehensive guide to all avenues of direct marketing, as it focuses only on four of the major direct-marketing strategies: farmers' markets, on-farm markets, community supported agriculture, and internet marketing. It provides up-to-date, key information on these markets in the South and additional references to successfully meet the challenges and opportunities in direct marketing.