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On-Farm Markets
Brief Description
On-farm sales involves bringing people onto the farm to buy products. This strategy includes pick your own, agri-tourism and farm markets. The information presented here is directed toward farm markets located on the farm. This is probably the oldest method of selling farm produce. Farmers have been selling produce to their neighbors since the beginning of agriculture. Farm stands run the gamut, from the back of a truck to an elaborate store. Many start out simple and become more substantial as the stand succeeds.
Benefits
- Farmer can work between customers
- No direct competition with other farmers
- Time is saved as there is no travel or packing to travel
- Market can be set up at farmer’s convenience
- Customers generally come to buy
- Customers build relationship with farm and farmer
- Opens opportunities for other activities such as tours or workshops
Challenges
- Attracting customers
- Liability insurance is a necessity
- Must have a building or stand to display produce
- Farm must be kept neat and mowed
- Farm must be close to population center
- Potential customers may show up when stand is not open
- Strangers coming onto farm property
Required Resources
- Building or shelter for market
- Area for parking
- Accessibility from the road
- Liability insurance
Tips
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