Georgia Organics - Market Tool

Choosing Your Market -- A Direct Marketing Decision Tool

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On-Farm Markets

Case Studies

Whippoorwill Hollow Organic Farm

Experience has contributed to the success of Andy and Hilda Byrd's Whippoorwill Hollow Organic Farm. Andy's parents ran a grocery store and Hilda worked on her family's farm. Today the Byrd's own Whippoorwill Hollow Organic Farm in Walnut Grove, Georgia. Their farm is located on the busy Highway 138, near its junction with Highway 78. They have an on-farm store where they sell produce, organic feed, and Fertrell products Tuesday through Saturday. They also sell at four farmers' markets: Square Market in Covington, Morningside in Atlanta, Decatur Farmers' Market, and Athens Downtown Farmers' Market. In addition to these marketing outlets, they run a small CSA and have a pickyour- own operation. Not one to overlook a marketing opportunity, the Byrds also are interested in education and tourism, giving tours and providing animals and a nature trail to the groups that visit. All of these outlets contribute to the success of the farm, with the farmers' markets making the largest contribution.

Andy and Hilda Byrd
Whippoorwill Hollow Organic Farm
3905 Hwy. 138
Covington, GA 30014
678-625-3272
whippoorwillholf@aol.com
www.whippoorwillhollowfarm.com

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