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Resources
General - Direct Marketing
Growing for Market, monthly newsletter, $30/yr, Fairplain Publications, Inc., PO Box 3747, Lawrence, KS 66046, 800-307-8949, growing4market@earthlink.net, www.growingformarket.com.
Reap New Profits: Marketing Strategies for Farmers and Ranchers, Sustainable Agriculture Network,
www.sare.org/publications/marketing/index.htm.
Small Farm Decision-Making and Enterprise Planning Workbook, North Carolina Extension Service,
www.ag.ncat.edu/extension/publications/decision.pdf.
USDA, www.ams.usda.gov/directmarketing/.
Direct Marketing, Maryland Extension Service www.agnr.umd.edu/users/frederick/pubs/Opfarm13.pdf.
The Legal Guide for Direct Farm Marketing, book by Neil Hamilton, $20 + $3 s/h, Agricultural Law
Center, Drake University, Des Moines, IA 50311 515-271-2947.
Farmers' Markets
Farmers' Markets Resources, USDA, www.ams.usda.gov/farmersmarkets/.
The New Farmers' Market: Farm-Fresh Ideas for Producers, Managers and Communities, book by Vance Corum, Marcie Rosenzweig and Eric Gibson $24.95 New World Publishing 888-281-5170 or www.nwpub.net.
Sell What You Sow! The Grower's Guide to Successful Produce Marketing, book by Eric Gibson, $24.95, New World Publishing 888-281-5170 or www.nwpub.net.
Farmers' Markets, special newsletter issue, available to download free www.growingformarket.com.
Farmers' Markets Marketing and Business Guide, www.attra.org/attra-pub/farmmrkt.html.
On-Farm Markets
Arkansas Small Business Development Bulletin on Roadside Farm Markets, www.asbdc.ualr.edu/bizfacts/7018.asp.
Bibliography by the USDA of articles about roadside markets (most are very old), www.ams.usda.gov/directmarketing/b_6.htm.
Since there is little published information, the best source of information is someone who is selling on their farm. Use the www.localharvest.org locater to find an on-farm market near you.
CSA (Community Supported Agriculture)
Local guide for starting a CSA in the South, updated as of March 2004, www.ces.ncsu.edu/chatham/ag/SustAg/csaguide.html.
This website has a very comprehensive list of resources for the CSA farmer and for those considering starting a CSA, www.nal.usda.gov/afsic/csa.
The Robyn Van En Center, founded by one of the pioneers in the CSA movement. A CSA farm locater is available at www.csacenter.org.
More CSA resources, www.attra.org/attra-pub/csa.html.
Sharing the Harvest, book by Elizabeth Henderson with Robyn Van En. Comprehensive description of the CSA movement with an emphasis on successfully establishing and operating a CSA. Available from ACRES USA, 800-355-5313, $25 + $3 shipping.
Rebirth of the Small Family Farm, book by Bob and Bonnie Gregson. A concise handbook for starting a small organic farm based on the community supported agriculture concept. Available from ACRES USA, 800-355-5313, $10 + $3 shipping.
Internet Markets
Using E-commerce to Add Value to Small Farming Businesses in California, 2002. A description of California farmers who have developed e-businesses, www.sarep.ucdavis.edu/CDPP/ecommerce.htm.
Direct-Market Farm Products on the Internet, 2002. This may take a while to download - it is about 50 pages, www.ams.usda.gov/tmd/MSB/PDFpubList/internetMarketing.pdf.
Marketing on the Internet, 1999. This is part of a longer document on direct marketing. www.attra.ncat.org/attra-pub/directmkt.html#internet.
Value-Added Marketing
Keys to Success in Value-Added Agriculture, www.attra.ncat.org/attra-pub/keystosuccess.html.
Adding Value to Farm Products: An Overview, www.attra.ncat.org/attra-pub/valueovr.html.
These two sites have many resources listed for you to explore.
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