Market Tool
Home The Organic Directory Grower's Exchange Events About Us Join
Farming Growing Living Giving

Choosing Your Market -- A Direct Marketing Decision Tool

We encourage you to register with the site. By registering, the site will remember your answers to the worksheet questions.

If you do not wish to register, you can still complete the worksheets, but you will have to start from scratch each time you visit. To login without registering, use guest as both the username and password.



Beginning Farmers' Market * On-Farm Market * CSA Market * Internet Market * Compare Your Results About

Value Added Marketing

Case Studies

TaylOrganic Farm

An early frost pushed Neil Taylor of TaylOrganic Farm into value-added marketing around 1998. The day before the frost, Neil picked 15 bushels of green tomatoes, and then turned them into green tomato relish. Each year since, he has added new products, building up to his 2004 line of 30 unique value-added products such as blueberry cider, dilly beans, and heirloom tomato juice mix.

These products are mostly sold through four farmers' markets: Morningside Farmers' Market, the Green Market at Piedmont Park and Spruill Gallery Market in Atlanta, and the Chattanooga Farmers' Market. He also sells to wholesale and restaurant customers. At this point, sales cover production costs, but Neil is streamlining his operation to develop profits. He is moving away from greens to vegetables and fruits such as tomatoes, blueberries, blackberries, and figs that can be sold fresh and/or frozen and processed into value-added products.

Because he has had to use a non-organic certified kitchen copacker, he has not been able to sell his products as organic. The copacker processes, packages and labels the product. There is no certified organic kitchen copacker in Georgia; the nearest is in North Carolina. Neil advises those interested in getting into value-added products to find a place to process the product and most importantly, to determine a market.

Neil Taylor
TaylOrganic Farm
7095 Hwy. 155
Ellenwood, GA 30294
770-981-0827
taylorganic@aol.com



Click Here to learn more about Value Added Marketing.
Click Here to return to the table of contents.

logo © ALL RIGHTS RESERVED, GEORGIA ORGANICS, INC.